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![]() Keds Footwear brand was introduced in 1916 by the U.S. Rubber Company as the first national athletic and lifestyle footwear brand. At this time, the shoes were called sneakers, a term invented in late 1916 by Keds advertising agency because the rubber soles made the shoes quiet. Worn by fashion icons, leading actresses, Olympic soccer players and scores of National and International tennis champions, Keds shoes has been a symbol of classic style and performance innovation throughout the 20th century with the Keds canvas plimsol being at the forefront. click here for more info. See Sale Items
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