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.jpg) Selvedge denim is produced on old-style shuttle looms. These looms weave the fabric with one single cross thread (the weft) that is passed back and forth, rather than individual threads for each weft weave. As the weft loops back into the edge of the denim it creates a self-edge, better known as Selvage. The edge of selvedge denim doesn't fray like more common denim qualities. Those which weft a separate wefts which leave and open edges that must be stitched. Shuttle looming is a more time-consuming weaving process that produces denim of a tighter weave. This process also results in a narrow, heavy-weight fabric. To maximise consumption, the whole fabric is used. This makes the self-edge visible when the jean is turned up. The colour of the thread in the selvage is often red however different companies may use a different colour selvedge, for example, Lee jeans use gold, Edwin use a rainbow selvedge, Levis, Carhartt, Edwin and Nudie all use red. Wear your selvedge with pride. Please see our washing instructions guide.
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