J Lindeberg Brand History

Johan Lindeberg founded the J.Lindeberg brand in 1996. Johan who previously had been the marketing director of Diesel resigned from his duties at the Italian denim brand, fatigued from constantly restraining his own visions, and decided that he wanted to create something of his own. Whilst traveling through Europe on his motorcycle he visualized a fashion brand that reflected his personal and creative values as just as much as his own identity. A brand that Johan himself would love to wear, a brand he couldn’t find anywhere else.

Johan launched his brand during the summer of 1996 in Stockholm and New York simultaneously. The brand was named J.Lindeberg after Johan’s own signature together with a number of investors the company was born, Johan himself committing all his financial resources in the start up. Two parallel offices where assembled, one in Stockholm’s port district and one on the 57th street Manhattan in New York, as the brand would be international form the start. With himself as Creative Director Johan assembled a small team of designers headed by Roland Hjort who was recruited from the Swedish apparel brand H&M.

J.Lindeberg (operating as JL), is a Swedish clothing company marketed as a 21st Century lifestyle brand. Currently, J.Lindeberg is distributed in over 20 countries and available at flagship stores in New York, Los Angeles, Stockholm, Tokyo, Kyoto and Hong Kong.

J.Lindeberg's clothes are popular among golfers, and are worn by PGA stars: Jesper Parnevik, James Heath, Hank Kuehne, Aaron Baddeley, Phillipe Lima, Camilo Villegas, and Richard Johnson. The brand also sponsored Swedish professional skier Jon Olsson. J Lindeberg offers a range of T-shirts, Shirts, Jackets, knitwear, polo's and knitwear.