Peak Performance History
Our journey started in Åre in 1986, with a passion for sports and experiencing the still unspoiled great outdoors.
Peak Performance is Scandinavia’s biggest clothing label in the functional sportswear sector, with premium products developed both for activities such as skiing, training and golf, and for relaxing in ski resorts, in cities, or beside the sea.
Our journey has taught us all about how clothes and equipment for people who live their lives in perpetual motion should look and work. And it is this that has made Peak Performance what it is today:
A multinational company with over 200 employees, around 60 Peak Performance stores, and distribution in over 20 countries. And we are continuing to grow and expand.
At the same time, a lot of things have remained unchanged since the days when our head office was 10m² and we just about managed to make and sell a handful of Indian-adorned skiing jackets every year. Our values are the same and our personality remains unchanged.
Whatever we take on, Peak Performance will always be a Mountain Resort Brand. We live and breathe our brand name, and with more passion than ever before. And our products and everything we do continues to adhere to the simple philosophy envisaged by our founder way back when everything began:
Doing things and making products the way we want them to be.