At Union Clothing we are as passionate about denim as The Kings of Indigo who started their adventure in an Amsterdam attic in mid 2010. Three denim heads with a passion for the product decided to ignore the financial climate and start a new denim brand.K.O.I is known for strong quality basics inspired by American classics with a Japanese eye for detail; classics you can wear season after season. Jeans have a tendency to get better with time; the fit taking on the shape of your body and the wash showing a bit of your personal history when properly worn in. The Kings want you to enjoy your jeans as long as possible. Wear them hard and with pride they will serve you well.