Start with a new pair of dry Nudie Jeans and wear them everyday until 1st of March 2010. Sign up, take and upload photos continually showing how your jeans are getting worn in.

A winner will be chosen from each participating country to receive 500 euros worth of Nudie Jeans products.

The competition starts on the 1st of July 2009 and closes at 1st of March 2010. On the competition site you will find useful information and helpful tips on how to break in your dry Nudie Jeans. Stay tuned for updates or visit us in store today!