DICKIES STREET WEAR STORY
Dickies street wear collection is continuing to expand its collection picking up new converts along the way, the new urban Dickies customer appreciates quality and functionality yet still resonates with the fashion consumer.
Dickies have been producing garments since 1922 bearing the distinctive Dickies® logo, the garments have been worn by workers from almost every industry and in many of the world’s harshest working environments. From agriculture to the oil industry, Dickies® workwear is renowned for its performance, comfort and durability.
The street wear collection has grown considerably on the back of the pants collection and with the re-working of some of the heritage pieces to accommodate the fashion consumers they are now a force to be reckoned with in the fashion/street wear sector
The turning point for the brand was In the early 1990’s when Dickies® Workwear became fashionable with American youth. The rugged styling and performance of Dickies® clothing started to attract the interest of teenage skateboarders, resulting in Dickies® becoming a cult fashion brand. This unexpected but welcome trend spread to Europe, where the popularity of the brand among young people continues today.
Top music acts have also taken advantage of Dickies® unique brand image all with all Dickies® products carry the distinctive Dickies® logo, a graphic that has had enormous exposure over the years. Dickies® garments have appeared in a large number of Hollywood movies including Herbie: Fully Loaded, and the Dukes of Hazzard. But Dickies® movie career goes back even further still, to the classic film From Here to Eternity starring Frank Sinatra
Although Dickies® has impeccable heritage, it is unmistakably a company of the 21st Century. Not only has Dickies® adopted the latest manufacturing processes and performance materials to improve its product range; they continue to display innovation in street wear design to meet the changing demands of its customers. the brand is expanding its customer base to a consumer who appreciates the companies ethos of offering quality products at great prices
To check out the best selection of Dickies core products and the latest street wear designs head over to the Union Clothing website where they offer a great UK next day delivery service and if you spend over £50 then shipping is FREE
