The big cheese swedes are back at it again.
Always trailblazers in the denim industry, the Nudie team were one of the first big guys in the game to push environmental awareness and human rights before it became the decade's hot new trend.
Shit hot drops in organic cotton, that's the sensation for the season. Decking new and old denim silhouettes in their hard wearing sustainably sourced materialisation alongside archival ideas reintroduced with contemporary fits and design techniques. That's the juice.
We're seeing a push to retro prints and pieces through the year, and that rings true with the bold 'HEAVEN AND HELL' flock printed Roy Tee, throwing contrasting binding to the arms and neck line. "Even though being as far apart as you can get geographically, they somehow almost always co-exist in those moments that really count." Profound stuff.
Overshirting hits as hard as ever in neutral tones and classic prints. The Chet shirt offers versatility in a reliable pigment dyed and stonewashed hazel button up package, nice, neutral, different. Colin comes consistent with two iterations in its två ficka design. Offering an army green variant in an organic cotton twill alongside baby cord camo for a bit of variety, real horses for courses fodder.
Big gabagool energy in the form of recent debutant denim cut 'Tuff Tony', taking all the classic Nudie design cues and cutting it in to a vintage straight leg cut. The dry malibu finish offers a blueish hue with a marbling wash effect. After that it's core classics arriving in new washes, familiar faces like Lean Dean, Tight Terry and Gritty Jackson.