VETRA brand was created by EDOUARD BEERENS in Paris in 1927. He designed the red VETRA logo with a manufacture at the back, as displayed on today’s label. Workwear brand names were currently in red ink in the first part of the 19TH century because referring to the working class emblem.
The range of products has enlarged from the second half of the 90’s with garments reinterpreted in collaboration with Japanese agents and clients.
Today the brand is in demand from the more discerning consumer who wants a classic styling that he can incorporate into his wardrobe