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Nudie Jeans is a designer clothing company that was founded in Sweden in 1999 by Maria Erixsson. Maria has previous experience in the Jeans industry from working at Lee Europe; this is what inspired her to start Nudie Jeans. Nudie Denim specialises in raw jeans and prewashed denim jeans. The company also makes many other items of casual clothing & accessories. Nudie Clothing has a philosophy which is basically to become part of your dreams. There is a natural built-in dream and attitude at Nudie Jeans.